Install the Facebook(TM) Pixel in 3 Steps

It’s really no secret why I’ve managed to get 50 cent leads for my clients. I’m harnessing the power of the facebook pixel. If you’re serious about using facebook ads to grow your business, the pixel is necessary. In this short article, I’ve outlined 3 easy steps to install the facebook pixel on your wordpress site. PLUS 2 tools you that will make it all manageable. Before we begin, I want to give you a little taste of what this piece of code can do. If you don’t know why you should install the facebook pixel, here are 3 powerful reasons why: 1) Retargeting: Also known as remarketing, it’s a powerful notion that allows you to “follow” people when they’re on facebook. …

5 Reasons Why Active Campaign Is The Best Auto Responder In The Market

As a marketing consultant – I’ve used them all. From Aweber (the old school aweber, not the latest update), to mailchimp, infusionsoft, and everything in between. Drip? YUP! Even before it was acquired by LeadPages. ConvertKit? Ya bet! In fact, I’ve had clients who love ConvertKit. Well, I’m here to tell you that Active Campaign, after using all of these auto-responders, blow all others out of the water. I’ve set up and build campaigns ranging from 5 emails to 20 emails long. Here are 5 reasons why Active Campaign is the best auto-responder in the market, right now! 1) TAGGING, made easy. If you ever want to know how what a subscriber does, what lead magnets they’ve downloaded, what webinars …

3 Business Lessons From A 3-Year Old

Both my kids have a doodle pro (image) in the car. It keeps them busy doodling and keeps them entertained. In fact, my three year old is at that stage – where he just enjoys doodling. He would always tell his brother to draw properly and “no scribbles.”  Sometimes, when we go to a friend’s house to visit or out to eat, we allow them to take the doodle boards with them. A couple of days ago, while waiting to get a seat at one of our fave restaurants, my 3-year-old took his doodle pro with him and told his1.5-year old brother “hey Kolaiah, come here, I’ll teach you how to draw triangle.” And my youngest saunters over to his …

3 Ways To Get In Front Your Competition’s Audience

There’s nothing wrong with competition. In fact, competition shows that there’s a market for your product or service. It’s a good sign. Read that again: COMPETITION IS A GOOD SIGN. Now that you know competition is good, how in the heck are you gonna get in front of your competition’s audience. Simple, really. I’ll show you three tools you can use to determine where your audience is hanging out and how you can spy on the competition. 3 EFFECTIVE TOOLS TO SPY ON YOUR COMPETITION 1) Similarweb.com is exactly what the url says. It shows you similar sites to that one you’re searching. BUT scroll down a little and it’ll also show you more information about the website you’re searching. …

Email Marketing Provider Buyer’s Guide

Choosing the right service for your email marketing campaigns and strategies can be daunting. After all, you don’t want to use the wrong tool for the job. The good news is, it doesn’t have to be that way AT ALL. While there is no shortage of email marketing providers, there are a handful that will serve you best. My personal favorite work for startups to significant internet marketing influencers. Understanding the difference between each email marketing provider can be the difference between major profits, or major pain in your business. While it may not be hard to switch from one provider to another, wouldn’t you rather do away with that? In this article, I will make the decision making process easy and …

Convert Subscribers Into Paying Customers With an Auto-Responder

You’re finally getting some subscribers through your website and landing page but you’re not clear on how to set-up your auto-responder so you can convert your subscribers into paying customers. You’re in the right place! Just a short note, if you’re struggling with getting traffic to your site to get subscribers, CLICK HERE and find out more about increasing web traffic to your site. If you haven’t started building and growing your email list – this article where I tell you why you need to start growing your list. Then CLICK HERE to download my free guide on how to get started. The best part about technology is being able to scale your relationship building with your leads with email marketing, …

Top 5 Plugins To Convert Your Website Traffic to Leads

Driving traffic to your website is great! The more merrier. You’ve probably spend a lot of time with search engine optimization and social media. If you’re still struggling with website traffic, check out this article I wrote on increasing your traffic. But, website traffic alone doesn’t affect your bottom line. You want that traffic to engage with your site – hop around, read your blog posts, buy a product, etc. Once the potential lead becomes engaged, that’s when we can capture that potential lead. That’s where these 5 plugins come in handy. Convert your website traffic and POTENTIAL leads into actual leads. Below are 5 plugins to turn your website traffic to leads. Be aware that there are MORE plugins that can …

What is a Marketing Funnel?

A marketing funnel is an interest-based marketing process from general traffic, to acquisition of a qualified lead, then to relationship building and to sales and conversion, and finally retention. There are various forms of marketing funnels – sales funnels, list building funnels, etc. In online marketing – the foundation of a proper funnel is the know-like-and-trust factor. Which is built through proper content management, interaction with the the target market, and credibility. Online marketing continues to evolve. The internet is only 7 years old! It’s got a loooooong way to go. And as long as it’s growing and evolving, online marketing will continue to evolve and grow. And while the general function of a marketing funnel will remain – the …

Grow Your Email List in 5 Easy Steps

“You should grow your email list….” “A huge part of online marketing is getting those emails….” “Build your list, build your list, build your list…” You’ve heard by now that email marketing is essential to ANY business. Especially if that business wants to grow and thrive in online marketing. If you’re not convinced about email marketing, I suggest you read this post on why you should invest in building your list to grow your business. The post is chock full of links and information on email marketing statistics. Email is growing, y’all! You’d be surprise on the ROI (return-on-investment) of email marketing! And it may sound sleazy or even daunting to get started with email marketing. But the reality is, it’s all about building a relationship …

5 Essential Tools To Get Started With Online Marketing

So, you’ve finally decided to dive into online marketing to grow your business. You’re probably scared, maybe even overwhelmed with all the strategies and tools, that you’re paralyzed. As a result, you haven’t taken any action. How do you even begin with online marketing? Who should you listen to – with all these online marketing gurus? What works? What doesn’t work? What tools should you use? You want to get started, you want to take action, but you don’t have time to waste on tools that won’t help you grow. I’ve got great news for you! First, I’ve taken all the guesswork out of of what goes into getting started with your online marketing, and simplified the process with the …