You’re finally getting some subscribers through your website and landing page but you’re not clear on how to set-up your auto-responder so you can convert your subscribers into paying customers. You’re in the right place!
Just a short note, if you’re struggling with getting traffic to your site to get subscribers, CLICK HERE and find out more about increasing web traffic to your site.
If you haven’t started building and growing your email list – this article where I tell you why you need to start growing your list. Then CLICK HERE to download my free guide on how to get started.
The best part about technology is being able to scale your relationship building with your leads with email marketing, and being able to meet your leads where they are. Whether they’re ready to buy, not so ready to buy, or not buying yet.
Lead nurturing with auto-responders is one of the most overlooked, yet simple strategy, that most emerging entrepreneurs don’t implement. I’ve heard all types excuses, from “I don’t have time” to “I don’t know what to say.” One tip that I give my clients is to write as if they’re talking to their avatar. That way, the message is authentic and relatable.
How many emails should you set up for your auto-responder?
This varies from 7 to 10, depending on why you’re sending emails.
For “welcome emails” with an invitation for a deeper connection with you (i.e. a webinar, videos, etc.), I start off with 10 emails. This gives you, at least 8 days to get your new leads acquainted with you and your brand. While at the same time presenting them with various ways to connect with you – either through social media, replying to your emails, visiting your website, etc.
Types of Emails
There are 5 major types of emails. Marketing, Transactional, Authority, Relationship, and Notification.
Marketing emails includes all emails about sales, about your business, and getting the word out about you.
Transactional emails are receipts, invoices, etc.
Authority emails includes all emails that presents your authority, whether that’s a blog post or a podcast interview, or just a short email where you provide value.
Relationship emails are personal story emails. You should be sending these types of emails about 50 percent of the time. In some cases, you use these emails as marketing emails, where you tie in your story with what you’re currently selling.
Notification emails are mainly for notifications – to send the lead magnet/free resource, membership login credentials or links, etc.
Welcome Auto-Responder Example
Here is a brief example of a 7 message email for a welcome auto-responder sequence.
Message #1: Assuming the lead signed up for your email to get a resource (coupon, guide, checklist, etc.), send this email immediately thanking the person for joining your tribe, and deliver the lead magnet. Tell your new friend that you’re excited to show them how you can serve them better. Ask them to reply to your email about what made them sign up and engage with you. This is more of a notification email.
Message #2: 8 hours later, you send the second email. This email is a marketing email – where you tell them about your business, your mission, and your vision. You tell them a little bit about the people you help and how you help them. Remind them about the lead magnet and ask them to reply and let you know if they enjoyed it.
Message #3: 24 hours after message 2, you send email 3. This email is a relationship and authority/value email. Write a personal story that you can tie in with an existing blog post. The purpose this email is to drive them to your website. You can also ask them to engage more with you through social media, even invite them to join your facebook group.
Message #4: 48 hours after message 3, you send message 4. This email is also a relationship and authority/value email. Again, provide value through a business experience and tie it in with an existing blog post. This is also the best time to start hyping up about a webinar, a video series, or an event – if you have any. Get them excited by mentioning it briefly in this email, so that way they know “something exciting is coming up.” The purpose of this email is to drive them to your website with the value post, and also get them curious for the next email. Invite them to engage with you in social media, if they haven’t already.
Message #5: 48 hours later, send this message. This email is a marketing email. An invitation to hang out with you longer through a webinar or video series or an event. Tell them a little bit about the event, and invite them to join you. If they sign up, that’s the best time to segment them. If they don’t, you just let the auto-responder keep going.
Message #6: 48 hours later, send this message. This one is a relationship email that ties in to the webinar you mentioned in the previous email. You invite them again to join you in the webinar or video series, or event. Again, if they sign up, that’s the best time to segment them. If they don’t, you just let the auto-responder keep going.
Message #7: 36 hours later, send this message. This email is a notification and a relationship email. Notify them that from now on, you’ll be only emailing on a weekly basis, and you’re only be emailing about the best stuff that you have to offer. Don’t hesitate to ask for feedback about the offers you’ve been making and/or your business. Mention that you’re doing a survey of why some people are not open to this type of offer or solution or why they are hesitant to join. You’ll get some good feedback of the concerns that other people have about your program and if these concerns arise again, you can expect some answers that you can give to your prospects. Lastly, leave a link to your website and invite them to connect with you.
These are just sample email messages that you can use for your auto-responder. They don’t have to be in an order like above and they don’t have to be only 7 of them. You can write as many as you want about any subjects that you like.
However, observe that in every email message that you write, you want to end with a call of action, whether that’s to engage with you in social media, visit your website, or sign up for a webinar. Always have a call to action.